DynamicsCon Live May 2024

How to Achieve B2B Sales and Marketing Alignment


Rick McCutcheon

Rick McCutcheon

Microsoft MVP
Monica Hoyer

Monica Hoyer


Session Description

It’s easy to silo marketing and sales activity, but the real ROI for B2B organizations comes from the alignment of sales and marketing processes. Your business development efforts will work best when everyone is working with the same information. Whether you are new to Dynamics CE/CRM or your system has been up and running for several years, this session will help you to configure your CRM and marketing automation to
-map the modern B2B sales process and buyer journey
– align sales and marketing activities
– better measure marketing effectiveness
– improve reporting

Session Track: Customer Engagement
Session Type: Functional
Content Level: Intermediate
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