Partner Marketing Event

Join the team behind MSDynamicsWorld (MSDW) and a lineup of top experts from around the Microsoft Business Applications ecosystem for an exclusive Partner Marketing Event at DynamicsCon LIVE to explore marketing strategies that are producing winning results in the Dynamics and Power Platform channel. This will be a place to network with peers and explore with Dynamics marketing experts new and exclusive data on the habits of Dynamics content consumption, solution research; buyer attitudes; and sales and marketing tactics that are yielding the best sales results. You’ll also hear from channel veterans on how VARs and ISVs can get the most out of their partnerships.

Full Agenda:
Wednesday: May 24th
6:30 – 8pm: (Networking reception and dinner)

Thursday: May 25th
7:00 – 8:00: Breakfast
8:00 – 8:30: Opening remarks (MSDW and DUG)
8:30 – 10:00: (Expert Panel & Breakout Groups)
MSDW Research Study Results: Are Dynamics Marketers and Users in Sync When it Comes to Digital Marketing? – Facilitator: Jason Gumpert, Co-Founder & Editorial Director, MSDynamicsWorld

This session will reveal the latest trends in MSDW’s ongoing research and benchmarking of which digital content and sources are most important to the Dynamics user community. It will explain how user preferences have changed over time so marketers can make best use of marketing tactics that work and dispense with those that waste resources. An expert user and marketer panel will comment on these trends and provide us with even more insights from their own perspectives.

Marketer breakout groups will follow to discuss and analyze focused topics based on questions raised from the survey results, concluding with sharing of group findings and guidance.

10:00 – 10:30: Break
10:30 – 12:00: (Expert Panel & Breakout Groups)
Building a High-Performing Marketing Sales Funnel – Facilitator: Marie Wiese, Founder & President, Marketing CoPilot and Panelists: Kelly Mazur, Manager of Marketing and Microsoft Partnership, Evenica, Nicole Vesser, Senior Solutions Manager, Abel Solutions, and Kirsten Jordan, Digital Marketing Manager, Canadian Partnership Against Cancer

ISVs and partners are concerned with both top-of-the-funnel awareness tactics or bottom-of-the-funnel sales activity. But it is the middle-of-the-funnel that needs time and attention for you to get to know your audience and build trust. Join Marie Wiese of Marketing CoPilot, and a group of ISV marketer panelists, as she lays out a simple formula for boosting marketing performance and explains the role that CRM needs to play in making this a success.

In this session, Marie will also share the secret to online relationship building for Dynamics ISVs and partners, including:

• The tools you need before you start the marketing automation journey.
• The secret formula to engagement.
• How to map the right data to the right tactics in your marketing sales funnel.
  Marketer breakout groups will follow to discuss how the buyer journey has changed and the gaps between how people want to buy and how they’re executing as a business.

Bonus: All attendees will receive a special workbook after the session.

12:00 – 12:45: Lunch
12:45 – 2:15: (Expert Panel & Breakout Groups)
Dynamics Marketers Share Their Secret Sauce When it Comes to Successful Marketing Campaigns – Facilitator: Adam Berezin, CEO & Co-Founder, MSDynamicsWorld

In this session we will hear from several seasoned Dynamics marketers who have figured out successful strategies to brand their companies or produce sales leads for their organizations. Whether it be with a strong thought leadership campaign, a holistic content strategy, establishing industry expertise, leveraging social media, or a 360 lead generation campaign, they will let you in on their Best Practices.

Marketer breakout groups will follow to discuss using diverse sets of marketing vehicles to run successful integrated campaigns.

2:15 – 3:15: Which ISV and Partner Content Resonates Best with Users….and Which Resonates Worst
The MSDynamicsWorld (MSDW) team constantly analyzes the content consumption trends and habits of people in the Microsoft Dynamics channel—everything from which types of content are consumed the most (white papers vs. videos vs. articles, etc.), to why certain messaging and themes tend to resonate better than others. While some topics are proven winners, we have discovered that certain characteristics predict whether a piece of content will be consumed by prospective buyers.

Join Adam Berezin, MSDW’s Co-Founder and CEO, to learn:

• Which types of ISV and partner content are being consumed the most by users within each Dynamics product group
• The evolution of content consumption in the Dynamics channel
• Our outlook on the future of content preferences
• Marketer breakout groups to discuss the elements of successful content campaigns.

3:15 – 3:45: Break
3:45 – 4:45: (Expert Panel & Breakout Groups)
What Dynamics 365 Systems Integrators Want from Their ISV Relationships – Facilitator: Rick McCutcheon, Microsoft Dynamics MVP, Host of PartnerTalks

Business Applications is one of the fastest-growing sectors of Microsoft’s commercial business. We are seeing both SMB customers and global enterprises actively moving their business applications to the Microsoft Cloud. One of the results of this wave of digital transformation is the growth of the number of ISV partners and add-on applications. The panel will provide guidance on taking advantage of the lucrative but complex relationships ISVs are forming with systems integrator (SI) partners in the Dynamics 365 and Power Platform space.

Topics will include:

• Initial contact – building the initial relationship
• Getting to know each other – understanding the SI’s business and ISV’s offering
• Getting serious – the partner agreement
• Working your first deal
• Building a long-term, high-touch, high-value relationship
• Marketer breakout groups to share successful strategies for working with partners.

4:45 – 5:00: Closing remarks (MSDW & DUG)

*The Partner Marketing Event ticket is separate from DynamicsCon LIVE registration.