DynamicsCon Live May 2024

Partner Marketing Event



Join the team behind MSDynamicsWorld (MSDW) and a lineup of top experts from around the Microsoft Business Applications ecosystem for an exclusive Partner Marketing Event at DynamicsCon LIVE to explore marketing strategies that are producing winning results in the Dynamics and Power Platform channel. This will be a place to network with peers and explore with Dynamics marketing experts new and exclusive data on the habits of Dynamics content consumption, solution research; buyer attitudes; and sales and marketing tactics that are yielding the best sales results. You’ll also hear from channel veterans on how VARs and ISVs can get the most out of their partnerships.

Full Agenda:
Wednesday: May 24th
6:30 – 8pm: (Invite only networking reception and dinner)

Thursday: May 25th
7:00 – 8:00: Breakfast
8:00 – 8:30: Opening remarks (MSDW, DUG, and Microsoft)

8:30 – 10:00: (Expert Panel & Breakout Groups) MSDW Research Study Results: Are Dynamics Marketers and Users in Sync When it Comes to Digital Marketing?

This session will reveal the latest trends in MSDW’s ongoing research and benchmarking of which digital content and sources are most important to the Dynamics user community. It will explain how user preferences have changed over time so marketers can make best use of marketing tactics that work, and dispense with those that waste resources. An expert user and marketer panel will comment on these trends and provide us with even more insights from their own perspectives.

Marketer breakout groups will follow to discuss and analyze focused topics based on questions raised from the survey results, concluding with sharing of group findings and guidance.

Facilitator: Jason Gumpert, Co-Founder & Editorial Director, MSDynamicsWorld


  • Cheryl Spaulding, VP of Partner Development & Sales,NMB Solutions
  • Trevor Metcalfe, Marketing Manager, Resco
  • Monica Hoyer, Marketing Director, emfluence

10:00 – 10:30: Break

10:30 – 11:15: Microsoft Fireside Chat

As a partner or ISV, would you like to know how to…

  • Effectively work with Microsoft
  • Best leverage Microsoft’s co-marketing programs
  • Make the best use of Microsoft’s partner web resources
  • Get AppSource best practices

Get all of these questions (and more!) answered by Keith Overa, Senior Product Marketing Manager, Modern Workplace and Business Applications, Microsoft

11:15 – 12:00: (Expert Panel & Breakout Groups) Building a High-Performing Marketing Sales Funnel

ISVs and partners are concerned with both top-of-the-funnel awareness tactics or bottom-of-the-funnel sales activity. But it is the middle-of-the-funnel that needs time and attention for you to get to know your audience and build trust. Join Marie Wiese of Marketing CoPilot, and a group of ISV marketer panelists, as she lays out a simple formula for boosting marketing performance and explains the role that CRM needs to play in making this a success.

In this session, Marie will also share the secret to online relationship building for Dynamics ISVs and partners, including:

  • The tools you need before you start the marketing automation journey.
  • The secret formula to engagement.
  • How to map the right data to the right tactics in your marketing sales funnel.
  • Marketer breakout groups will follow to discuss how the buyer journey has changed and the gaps between how people want to buy and how they’re executing as a business.
  • Bonus: All attendees will receive a special workbook after the session.

Facilitator: Marie Wiese, Founder & President, Marketing CoPilot


  • Kelly Mazur, Manager of Marketing and Microsoft Partnership, Evenica
  • Nicole Vesser, Senior Solutions Manager, Abel Solutions
  • Kirsten Jordan, Digital Marketing Manager, Canadian Partnership Against Cancer
  • Sarah Lyons, Partner Marketing Manager, DynamicWeb

12:00 – 12:45: Lunch

12:45 – 2:15: (Presentation & Breakout Groups) Content Development and AI: Friend or Foe?

Over the past several months Marketing Copilot has been testing ChatGPT and other AI tools to see how they can be leveraged to drive content creation and marketing for Dynamics ISVs and partners. Join Marie Wiese for an interactive session on content development where she will share the pros and cons of using tools like ChatGPT to generate content. She’ll discuss the best types of content to build a high performing marketing sales funnel and how AI can be a friend if you use it wisely. During this session, audience participants will break into groups and discuss approaches for a lead magnet using reference tools provided by Marketing Copilot.

Facilitator: Marie Wiese, Founder & President, Marketing CoPilot

Special Guest: Keith Overa, Senior Product Marketing Manager, Modern Workplace and Business Applications, Microsoft

2:15 – 3:15: (Expert Panel & Breakout Groups) Dynamics Marketers Share Their Secret Sauce When it Comes to Successful Marketing Campaigns

In this session we will hear from several seasoned Dynamics marketers who have figured out successful strategies to brand their companies or produce sales leads for their organizations. Whether it be with a strong thought leadership campaign, a holistic content strategy, establishing industry expertise, leveraging social media, or a 360 lead generation campaign, they will let you in on their Best Practices.

Marketer breakout groups will follow to discuss using diverse sets of marketing vehicles to run successful integrated campaigns.

Facilitator: Adam Berezin, CEO & Co-Founder, MSDynamicsWorld


  • Angie Ryan, Marketing Director, Cavallo
  • Christi Whipple, Partner Marketing Director – Mid-Market, BILL
  • Jessica Person, Senior Partner Marketing Manager, Avalara

3:15 – 3:45: Break

3:45 – 4:45: (Expert Panel & Breakout Groups) How Dynamics ISVs can best support their Partner’s Sales Teams

Business Applications are one of the fastest-growing sectors of Microsoft’s commercial business. SMB and global enterprise customers are moving their business applications to the Microsoft Cloud. But over the last five years, we have seen significant changes in the B2B Customer Buying Process. With these changes, SI Partners will need a closer, more integrated relationship with their ISV Partners. This session will guide how SI and ISV can work better together to form a modern selling team.

Topics will include:

  • Review of the Modern Customer Buying Process.
  • Review of the Modern Selling Process.
  • Importance of relationships between ISV and SI Partners
    • Content creation and marketing
      • Webinars
      • Thought Leadership
      • White Papers
      • Podcasts
    • Sales Process Alignment
    • P2P Services
    • Renewals
    • Panel Discussion and Q&A

Facilitator: Rick McCutcheon, Microsoft Dynamics MVP, Host of PartnerTalks

Panelists: Info Coming soon!

4:45 – 5:00: Closing remarks (MSDW & DUG)

*The Partner Marketing Event ticket is separate from DynamicsCon LIVE registration.

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